Advertising in The Portolan

The Portolan, journal of the Washington Map Society, provides an opportunity for dealer members of the Society to advertise and reach hundreds of map aficionados and institutions throughout the USA and worldwide. Map dealers are encouraged to consider placing ads in The Portolan as their business plans and budgets are developed.

The Portolan is provided to each member and institutional subscriber three times a year.

Total advertising content in The Portolan is limited to roughly 12% of the total pages in the journal, as specified by the WMS Board of Directors. That limit has not yet been reached which means additional ads can be accepted, on a first-come, first-served basis. Again, the opportunity to advertise in the journal is being offered only to dealers who are members of the Washington Map Society.

1. Advertisement Sizes.

• The quarter-page advertisement size is 3.625 inches wide x 4.875 inches tall (portrait style).
• The half-page advertisement size is 7.5 inches wide x 4.875 inches tall (landscape format).
• The full-page advertisement size is 7.5 inches wide x 10.0 inches tall (portrait style).

2. Pricing:

• For a three-issue commitment: Full -page color ($1125) or black and white ($750)
• For a three-issue commitment: Half -page color ($750) or black and white ($500)
• For a three-issue commitment: Quarter page color ($450) or black and white ($300)
• For a single issue: Full- page color ($525) or black and white ($390)
• For a single issue: Half -page color ($350) or black and white ($260)
• For a single issue: Quarter page color ($200) or black and white ($150)

Should the three-issue option be selected, payment may be paid in three equal installments, but must be received by the dates noted if the ad is to be included in the journal.

3. Changes to advertising copy. Should the three-issue option be selected, advertising copy may be changed in each of three issues so long as revised copy is received by the advertising copy due dates indicated below. Otherwise, the most recent ad will be used.

4. Production Schedule. The Portolan is printed, mailed, and placed online in April (Spring issue), September (Fall issue), and November (Winter issue) of each year. Mailed copies are posted approximately mid-month.

5. Advertising and Production Deadlines for Advertisers. Advertisers must meet the following deadlines for inclusion of advertising.

a. Commitment: Not later than January 15 (Spring issue), June 1 (Fall issue) or September 1 (Winter issue) of each year,

1. confirm your desire to commit to either a three-time ad or a one-time ad.
2. indicate the size ad (full page, half-page or quarter page) and whether it would be color or black and white.
3. send your request by e-mail to:

a. Advertising Liaison Manuel Knight at manuel.knight@gmail.com with an info copy to

b. Portolan Editor Andrew Adamson at editor@wmsdc.org, and

c. WMS Treasurer Peter Porrazzo at treasurer@wmsdc.org

b. Payment. By February 15, June 15, and September 15 of each year, provide check payment in US dollars (payable to the Washington Map Society) to:

Peter Porrazzo, Treasurer
Washington Map Society
1924 Tysons Trace Drive
Vienna VA 22182-6037
USA

c. Delivery of Advertising Copy. By January 25, June 15, and September 15, provide the advertisement as a “print quality PDF file” via email attachment to editor@wmsdc.org, manuel.knight@gmail.com, and treasurer@wmsdc.org. No separations or proofs are required.

Sample Advertisements

Half-Page Sample

Quarter-Page Samples